Taishin Bank: Richart APP & WEB
Richart is ranked number one in terms of digital bank market share in Taiwan with more than 2.49 million users. During the past 8 months in this project, I rapidly optimized and designed about 20 features. Meanwhile, we revamped the official website to enhance its flexibility.
Role
UX design, prototyping, testing
Date
Jun. 2019 - Feb. 2020 8 months
APP Revisioning
The Richart team is experienced and values user experience. As a UX designer, I had to rapidly learn domain knowledge and create UI flows. Here are the examples of my work👇
Creative theme: Sales Portal
Under Construction🚧
Official Website Revamp
The main goal was to reorganize the information architecture to scale for content growth. Also, we had to support the attraction of new users , while helping the existing users to set up some additional features. I was responsible for the IA of the new website and the wireframe for account settings.
Design Proposal
During one month of preparation, I was in charge of:
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Information architecture
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Wireframe of the home page
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Design proposal
Product Bundle Wireframes
I supervised the wireframes of product bundles and designed 3 versions of narratives to promote the bundle plans.
The Richart team was excited by the version which transformed the serious bundle plans into a vivid game character introduction.
Take a look at the outcome👇
